Mr. Graif is an intellectual property attorney whose practice encompasses trademark and copyright enforcement, technology transactions and licensing, and online protection and enforcement. He advises clients on fair use, generative AI, and branding in the metaverse, and is a Certified Information Privacy Professional/US. Mr. Graif’s clients range from start-ups to Fortune 500 companies in a broad range of industries, including software, sports, toys, manufacturing, entertainment, and digital & social media. The rights enforcement side of Mr. Graif’s practice includes trademark, copyright, and patent matters, domain name proceedings, and advising clients on publicity and privacy rights. According to World Trademark Review, Mr. Graif, “epitomizes the term ‘IP expert’,” and has “a breadth of experience in trademark work and can clearly explain legal concepts and strategies to people who may not be well versed in law.” Mr. Graif teaches Social Media Law as an Adjunct Professor at the University of Pennsylvania Carey Law School and at Benjamin N. Cardozo School of Law.