Alfred is a brand specialist with 15+ years’ experience working in and leading client engagements encompassing research (qualitative and quantitative), analytics, insights, strategy, architecture, valuation, modeling, and ROI across a wide variety of sectors, markets, and geographies. He has developed innovative techniques for clients’ most interesting brand challenges and has led diverse teams of researchers, strategists, designers, architects, and namers.
As Valuation & Strategy Director for Brand Finance North America, Alfred leads project teams, liaises with and develops key client and senior leadership relationships, supports new business development, and drives the team to extend Brand Finance’s extensive analytical abilities to deeper, more strategic insights that can help our clients accomplish their most pressing business goals.
In his career, Alfred has worked with clients across a variety of sectors including financial services, industrial, manufacturing, logistics, automotive, retail, hospitality, higher education, and not-for profit. One of his very first projects (leading a ground-breaking segmentation technique to support strategic development and an identity refresh) was for one of his very favorite boyhood brands, John Deere. He has appeared on media channels and news programs (especially during his time in Toronto) commenting on Brand Valuation and the importance of brand as an asset.