Winds of Change LES 2023 Annual Meeting

Tag: Brand / Trademark

Location: Clark
Time: 8:00 – 5:00 PM

Session description:

Due Diligence is the research conducted prior to engaging in a business transaction. This course will provide guidance on how to develop and implement a due diligence strategy for a deal involving intellectual property (IP). It will discuss the What, When, Where, Who and How to perform due diligence depending on the deal and its importance to your organization.

Modules will cover aspects of technical due diligence (e.g., technical readiness), legal due diligence (e.g., ownership, remaining legal life of IP assets, freedom to operate), and Commercial and financial due diligence (e.g., market size, market growth, pricing).

Find more information on the education page.

Location: Armitage
Time: 10:15 – 11:15 AM

Session description:

This exciting panel discussion explores the top trends in brand valuation for 2023 and beyond. The panel, made up of leading thinkers in brand finance, valuation, and law will discuss the major themes affecting brand valuation, such as the pending expiration of important copyrights, the growing importance of brand as “soft power,” and developments in brand litigation and enforcement. Attendees will leave possessing key insight into how to make sound investments in brand-building activities that can drive long-term value for companies.

Location: Clark
Time: 4:00 – 5:00 PM

Session description:

Brand Assets can be the most valuable intangible asset at many businesses. Today, successful businesses rely on brand recognition, reputation, and customer loyalty to drive sales growth and profitability. While terms such as Brand Equity, Brand Recognition, Loyalty, and Reputation are often used, the data needed to develop these measures can be difficult to obtain, manage and analyze.

The panel will introduce and describe data collection and analysis tools that provide brand owners with greater insight into the strength of their brands. With these data tools, brand owners and managers can understand their brand measurements and leverage brand assets to increase sales, profits, and valuation.

Topics to be discussed:

  • ISO Standards: Evaluation & Valuation
  • Utilizing OSINT and Digital Forensics to Evaluate Brand Assets
  • Brand Equity and Brand Strength Measures
  • Financial Analysis Tools for Brands